Who I am

Hi, I’m Yoëlle, the founder of Flow & Function.

I’m a process manager turned digital strategist with a passion for helping health and wellness entrepreneurs cut through marketing chaos. With a background in business process management, branding, and digital strategy, I’ve seen how often brilliant businesses struggle to translate their offline excellence into a clear, client-attracting online presence.

Flow & Function was born from a simple belief: marketing doesn’t have to feel overwhelming. With the right structure, supportive systems, and a touch of calm, your digital presence can finally reflect the quality of your work, and reach more of the right people.

My approach

I specialize in SEO and GEO (Generative Engine Optimization) — making sure your business shows up in Google today and in AI search engines tomorrow.

My approach is:

  • Clarity first: start with a clear picture of what’s working and what’s not
  • Small but strategic changes: focus on the fixes that bring the biggest results.
  • System view: connect all the dots across your website, SEO, client journey, and branding.
  • Flexible support: whether you want a one-time roadmap, ongoing coaching, or full implementation.

Why I do this?

I know what it feels like to be stuck in the “too much to do” spiral. Most entrepreneurs don’t need more noise, they need focus, structure, and the confidence that they’re moving in the right direction.

That’s why I created Flow & Function: to give wellness businesses the clarity and support they need to grow sustainably, without burning out.

Outside of Work

When I’m not building websites or mapping out SEO & GEO strategies, you’ll probably find me:

  • Focusing on my health
    Training at the gym, going for a run, or heading out on a hike.
  • Focusing on my mental wellbeing
    Journaling, reading, or learning something new.
  • Focusing on my environment
    Spending time with family and friends, or upgrading my home with inspiring touches.
  • Focusing on exploration
    Discovering new corners of Switzerland, traveling abroad, or trying fresh passions like salsa.

 

Because Flow & Function isn’t just a business name, it is how I try to live my life, too.

Ready to bring more clarity, calm, and structure to your marketing?

Start with a Free Website & SEO Visibility Review and let’s find your best next step.